MAC

Student project: Branding, conceptualisation. Design visuals for distribution

Requirements:

• Creation of concept for website, originality. Proper identification of the innovative aspects of a page's design. Respect of the message, the target demographic and the context of presentation. Knowledge of the constraints of the page's layout grid.
• Creation of logo, colour choice. Recognition of the exact style of page's design. Appropriate adjustment of contrast, density and colour of images. Proper use of image processing software (vector and bitmap). Appropriate creation of visual compositions and images based on the page. Harmonious and balanced rendering of visual composition and colours.
• Header and footer design. Recognition of the exact aesthetic qualities of a page's elements.
• Legible and harmonious layout of a screen's elements. Incorporation of Google Map.
• Incorporation of image gallery. Precise and detailed inventory of provided visuals. Recognition of the exact types and processing procedures to use on visuals. Thorough verification of the quality of the images resulting from the transfer.
• Quality of CSS. Respect of established quality criteria. Meticulous verification and correction of elements and assembly based on established quality criteria.